GORE-TEX was looking for a campaign that would be relevant in North America. The European campaign focused completely on the science and technology of the product making it completely invisible in the U.S. This campaign honored the science behind the brand, but leads with adventure and lifestyle to build awareness.
GORE-TEX shields you from the elements, so you can focus on the challenges in front of you.
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STRAVA is on of the highest rated fitness apps. In an effort to connect the GORE-TEX product line with athletes we suggested creating a STRAVA Challenge sponsored by GORE-TEX. The app would set a challenge for athlete's to overcome with the winner receiving GORE-TEX gear or discounts towards purchase.
Integrating brand in enthusiast environment via OOH Displays that connected to social media