The campaign launch resulted in more than 30 million combined views on YouTube, Facebook, and Instagram.
Launched a nationwide virtual campus web portal and landing pages to support admissions teams and
maximize recruitment efforts affected by COVID19. 22,000 unique visits during campus closures,
maximize recruitment efforts affected by COVID19. 22,000 unique visits during campus closures,
Shifted school's flagship tool (program guide) to a digital format to support campus and field admissions reps in a Teams or Zoom sales environment. 144,000+ Page Views. 20,000 + Users.
Complete revamp of the UTI/MMI/NTI asset library and elevated the school's brand perception to the 35+ leading manufacturers we serve. Lifted brand metrics among the target demographic in aided awareness, consideration of a trade school, and ad recall by +8.0pp (+5.7pp above industry norm).
